Dr Kervis once summed himself up with striking honesty: over the past twenty years, he has switched industries on average every five years. Product direct sales, stocks, forex, cryptocurrency, live streaming guilds, and short videos—one wave after another. Each time, he timed it right and made money, but whenever the wave receded, he had to start all over again. The Dr Kervis AI journey, however, marks a turning point. This time, as he places his bet on AI, he says something different: no more switching every five years.
These words are not impulse. They come from someone who has been tumbling through waves for the better part of his life, who has finally figured out what he truly wants. What he wants is no longer the next wave of quick money, but a stable, lasting position in an industry. The vehicle for that ambition is Xing Yu Group, which he founded, and the group’s flagship product, VYBE App.
Twenty Years of Being Pushed by the Times
Looking back at Dr Kervis’s entrepreneurial journey, a pattern emerges: he rarely chose his industries proactively. More often, he was pushed forward by the times.
He entered direct sales at 18. In 2014, starting with just RM300, he applied a WeChat social selling approach to direct sales, broke out in his first month, built a business worth tens of millions over two years, and earned his first million. He was then brought into finance: stocks, forex, and was even invited to fly to Switzerland to visit the renowned Dukascopy Bank.
After that came cryptocurrency. He got into Bitcoin and Ethereum early, when most people still had no idea what crypto was. Then, in 2020, he founded a live streaming guild and developed over two hundred streamers. In June 2024, a single recruitment post on Douyin went viral, and within two months he had built a team of over a thousand people.
Every step landed on the crest of a wave, but every time the wave pulled back, he had to go looking for the next one.
Being pushed along was the honest description of that era. Whatever the market was chasing, he charged in. When platforms shut down or waves cooled, he turned and walked away. This instinct kept him alive time and again, but it also meant he never had a piece of ground he could truly call his own.
Why Go All-in on AI This Time
The trigger for turning to AI was having his Douyin account banned. But treating AI as a long-term strategy rather than yet another short-term wave was the critical step he had, after twenty years, finally figured out.
He put it plainly: People who do not use AI will be replaced by people who do.
What he saw was not only how hot AI as a tool had become, but how AI could, for the first time, allow the skills he had been switching between to settle into an industry he could operate sustainably for the long term. Content production, creator management, fan monetisation: things he had spent half his life playing with no longer had to remain scattered individual businesses once AI was layered on top. They could be assembled into a complete ecosystem.
In the past, I was pushed along by the times. This time, I want to use the AI entertainment industry chain to stay at the table for twenty, fifty years.
It should be noted that twenty or fifty years represents Dr Kervis’s personal aspiration: how deeply he wants to put down roots. It is not a claim about the lifespan of any particular company. This ambition marks the biggest difference between this all-in move and his previous five pivots.
The Five Pillars of Xing Yu Group and VYBE App
Going all-in on AI is not just a slogan. Dr Kervis has broken it down into a visible structure. Xing Yu Group serves as the parent body, focused on AI, digital content and social innovation. VYBE App is the flagship product, positioned as an AI, short drama, creator and fan economy interactive entertainment ecosystem.
The entire ASEAN AI entertainment ecosystem is built, in his framing, on five pillars:
- AI-driven content production: Using AI storyboard generation, visual pre-visualisation, and multilingual content conversion to reduce both the barrier and the cost of making content.
- Entertainment content: Developing short dramas, live streaming, film and television at the same time.
- Chinese creator network: Connecting creators scattered across the region into a single web.
- Platform brands: VYBE, VSTAR and Shiguang Xingyu, each absorbing traffic and enabling monetisation.
- BeEZ: The social impact technology arm, injecting social value and brand trust into the entire ecosystem.
The five pillars interlock with one another. Remove any one of them and the whole structure cannot stand. That is precisely the foundation of confidence behind no more switching every five years.
One Thing Only in Hiring: Can You Solve Problems?
Building an ecosystem this large comes down to people. Dr Kervis’s hiring philosophy is simple to the point of being demanding: whatever the role, just be able to solve problems.
He does not look at polished resumes or titles. He only looks at whether someone can get things done and whether that person is willing to be accountable for results.
This standard grew out of his own experience. From a child who was timid, lacking in confidence, and afraid to raise his hand in class, he was pushed step by step by his circumstances into someone who had to carry responsibility. He lives by the principle of moving forward with fear, and holds the ability to solve problems, plus the willingness to own the outcome as the baseline for any capable leader.
The same standard that applies to hiring applies to how he operates.
So when he talks about AI, he is never talking about technological showmanship. He is asking who can use AI to solve problems faster and better. In his ecosystem, AI is a tool in everyone’s hands, not the exclusive privilege of a select few.
Closing
The era of switching every five years made Dr Kervis who he is today. With this all-in move on AI, he wants to end that cycle. Whether Xing Yu Group and VYBE App will become the foundation he stays rooted in for twenty or fifty years is a question only time can answer, but the direction is clear.
This time, he has no plans to walk away.
